Cohort Analysis

Grouping customers by shared start date and analyzing their behavior over time.

Analytics

Definisi

Cohort analysis tracks groups of customers who started at the same time (e.g., all customers signed in March 2025) and measures their behavior over subsequent periods. Cohort retention curves reveal whether newer cohorts retain better or worse than older ones — a critical signal for product-market fit trajectory.

Titik kunci

Cohorts defined by start period: monthly, quarterly, annual
Retention curves plot % remaining over time
Improving retention curve cohort-over-cohort = improving PMF
Cohort revenue analysis reveals expansion patterns

Contoh

Jan 2025 cohort: 100 customers signed. Jan+6 months: 80 remain (80% retention). Jul 2025 cohort: 100 customers. Jul+6 months: 85 remain (85% retention). Newer cohort retains better — positive signal.

Istilah terkait

Churn Rate NRR (Net Revenue Retention)Funnel Conversion

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